Chris began to write about corporate finance early in his career, with articles covering subjects from financial statement analysis to business valuation and real estate investing. In 1999, he devised the Value Equation, or V-Formula, a simplified financial means determine business equity returns. That year, he wrote an inaugural article that would go on to win the Lybrand Gold Medal, bestowed for the best article of the year by the Institute of Management Accountants. Later, Chris would write articles that expanded on his early V-Formula observations, culminating in an eventual award-winning video series that he created while chief executive officer at STORE Capital which inspired his book, “The Value Equation: A Business Guide to Creating Wealth for Entrepreneurs, Investors and Business Leaders”, published by Wiley in May 2022.